Why “More Traffic” Is the Wrong Goal: The Case for Designing for Better Buyers
admin2026-04-09T13:41:13+00:00Why “More Traffic” Is the Wrong Goal A CEO once showed us a dashboard with immense pride: traffic was up 63% year-on-year. At a distance, the pipeline looked healthy, shimmering with the kind of upward curves that make for easy board meetings. But when we looked closer, the reality was starkly different. Sales cycles had stretched, win rates had plummeted, ...









