Dairygold – Aerabo Brand

This image is showcasing a unique range of premium, specially formulated adult nutrition products that are based on Irish Grass Fed Milk Powder produced from cows roaming outside on open pastures in Ireland's Golden Valleys.

Overview

Ten10 worked very closely with Dairygold to implement and refine a brochure website for their new product Aerabo.

Taking heavy inspiration from the Golden Valleys of Ireland, this website was built to match the branding of their new product Aerabo and convey its Irish heritage.

Available in both European and Chinese markets, this website was designed as a product brochure, highlighting the nutritional benefits of the product while also providing the story of the brand.

Client
Dairygold Health & Nutrition Limited,
Clonmel Road, Mitchelstown, Co. Cork,
P67 DD36, Ireland

Industry
Dairygold is one of the largest multi purpose Dairy and Agri Co-Operative Businesses in Ireland owned and controlled by its Farmer Members.

Project Duration
8 weeks

Solution

Ten10 worked very closely with Dairygold to implement and refine a brochure website for their new product Aerabo. Through a series of brainstorming sessions and iterative feedback loops, we:

Consultation

All Ten10 projects begin with a free consultation. This call established the client’s website requirements, along with the branding/styling options and preferences they liked. Dairygold already had branding for the Aerabo product finalised, including can designs which heavily influenced the design language throughout the website. A site map was created, and the project steps and timelines were outlined.

Design & Development

Our team built a dev environment for Dairygold and began creating the initial homepage and site map to review. Once feedback was received and implemented, a final design was signed off by both parties. Once completed, this was sent to Dairygold to fully experience and interact with the site in a test environment. Final feedback was received and implemented. As the site was to be used in the European and Chinese markets, a second site was developed that was translated for the relevant market.

Publish and Hosted

Both websites were published on individual live domains and hosted on our in-house SSD servers. At this point, our Care Team took over, ensuring both sites were updated, patched, backed up and maintained daily. Monthly update reports are sent to Dairygold, outlining all backups and updates made to the site, along with any custom development work done by request of Dairygold.

Results

The new website for has received positive feedback from both clients and industry peers. Key outcomes include:

Increased User Engagement

Visitors now spend more time exploring the site, leading to higher conversion rates.

Enhanced Brand Visibility

The SEO-optimised content has improved the firm’s online search rankings, driving organic traffic to the site.

Client Satisfaction

There has been a marked uptick in client inquiries, attributing this to the website’s user-friendly design and informative content.

Technologies Used

At Ten10.ie, we employ state-of-the-art technologies to ensure our clients receive a robust and efficient digital platform. For this project, we utilised the following technical stack:

By harnessing these technologies, we created a WordPress website solution that offers a seamless, efficient, and secure experience for its users, befitting its professional stature.

Technologies Used

At Ten10.ie, we employ state-of-the-art technologies to ensure our clients receive a robust and efficient digital platform. For Houlihan Solicitors, we utilised the following technical stack:

By harnessing these technologies, we ensured that the Houlihan Solicitors’ website offers a seamless, efficient, and secure experience for its users, befitting its professional stature.

About Dairygold

From the most fertile dairy hinterland in the world, Dairygold’s mission is to nourish people across the globe with naturally sourced gold standard dairy ingredients. They maximize their shareholder’s value by fostering relationships with key partners and adopting a culture of sustainability and innovation. Dairygold Health & Nutrition is a new business unit within Dairygold to drive opportunities for value creation, acquisitions and partnerships and leveraging the strongly rooted dairy heritage and grass fed credentials across their family-run farms.

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