Dairygold – Aerabo Brand

This image is showcasing a unique range of premium, specially formulated adult nutrition products that are based on Irish Grass Fed Milk Powder produced from cows roaming outside on open pastures in Ireland's Golden Valleys.

The Objective

Ten10 worked very closely with Dairygold to implement and refine a brochure website for their new product Aerabo.

Taking heavy inspiration from the Golden Valleys of Ireland, this website was built to match the branding of their new product Aerabo and convey its Irish heritage.

Available in both European and Chinese markets, this website was designed as a product brochure, highlighting the nutritional benefits of the product while also providing the story of the brand.

The Process

Consultation

All Ten10 projects begin with a free consultation. This call established the client’s website requirements, along with the branding/styling options and preferences they liked. Dairygold already had branding for the Aerabo product finalised, including can designs which heavily influenced the design language throughout the website. A site map was created, and the project steps and timelines were outlined.

Design & Development

Our team built a dev environment for Dairygold and began creating the initial homepage and site map to review. Once feedback was received and implemented, a final design was signed off by both parties. Once completed, this was sent to Dairygold to fully experience and interact with the site in a test environment. Final feedback was received and implemented. As the site was to be used in the European and Chinese markets, a second site was developed that was translated for the relevant market.

Publish and Hosted

Both websites were published on individual live domains and hosted on our in-house SSD servers. At this point, our Care Team took over, ensuring both sites were updated, patched, backed up and maintained daily. Monthly update reports are sent to Dairygold, outlining all backups and updates made to the site, along with any custom development work done by request of Dairygold.

The image shows a product from the Golden Valleys of Ireland being advertised, encouraging people to explore their products.

What we did

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