Website Revamp for Geri Designs

The user interacts with the graphical user interface on the website.

Overview

Geri Designs entrusted Ten10 with the task of rejuvenating its online presence. Our project with Geri Designs was not just about aesthetic enhancement but a project designed to echo their creativity and precision through a seamless user experience.

Client
Geri Designs, Limerick, Ireland

Industry
Interior Design

Project Duration
8 weeks

Objective

To revamp the existing website by infusing a modern design aligned with Geri Designs’ brand identity, ensuring a user-friendly interface and optimised performance for better engagement and lead generation.

Challenges Encountered

Outdated Website Design

Outdated website design lacking a compelling user experience.

Performance Issues

Performance issues affecting site loading time and SEO rankings.

Branding

Absence of a coherent brand message resonating across the website

Our Approach

Discovery and Strategy Planning

  • Conducted extensive discussions with the Geri Designs team to understand their brand ethos, target audience, and goals.
  • Analysed the existing website to identify areas of improvement in design, functionality, and performance.

Design and Development

  • Created a contemporary design layout that reflects the brand’s sophistication and artistry.
  • Enhanced website functionality ensuring easy navigation and an intuitive interface.
  • Optimised the website for speed, mobile responsiveness, and SEO, paving the way for improved search engine rankings and user engagement.
A human face is illuminated by the warm glow of a fireplace adorned with indoor geri designs.

Tailored Digital Solutions Delivered

Technical Implementation

The right set of technologies is crucial in delivering a seamless user experience and optimal site performance. Our approach for the Geri Designs website was to use robust and reliable technologies that would not only meet the present needs but also cater to future scalability.

Implementing browser and object caching (Memcached) enabled a streamlined data retrieval process, further boosting the website’s performance by reducing the server load and ensuring a smooth user experience.

This image is a performance report generated for Geri Designs, an interior design company, showing their performance metrics such as GTmetrix Grade, Web Vitals, Structure, Largest Contentful Paint, Total Blocking Time, and Cumulative Layout Shift.

As a versatile and user-friendly platform, WordPress was the chosen foundation for developing the website. Its extensible nature allowed for customizations that echo the unique brand identity of Geri Designs.

Hosting the website on a Lightspeed server facilitated blazing fast load times and enhanced performance, ensuring that visitors can navigate through the site seamlessly.

Employing Solid State Drives (SSD) as the storage solution significantly accelerated data access speeds, thereby reducing page load times which is crucial for maintaining user engagement and SEO rankings.

By harnessing these technologies, we created a WordPress website solution that offers a seamless, efficient, and secure experience for its users, befitting its professional stature.

Technical Implementation

The right set of technologies is crucial in delivering a seamless user experience and optimal site performance. Our approach for the Geri Designs website was to use robust and reliable technologies that would not only meet the present needs but also cater to future scalability.

Implementing browser and object caching (Memcached) enabled a streamlined data retrieval process, further boosting the website’s performance by reducing the server load and ensuring a smooth user experience.

This image is a performance report generated for Geri Designs, an interior design company, showing their performance metrics such as GTmetrix Grade, Web Vitals, Structure, Largest Contentful Paint, Total Blocking Time, and Cumulative Layout Shift.

As a versatile and user-friendly platform, WordPress was the chosen foundation for developing the website. Its extensible nature allowed for customizations that echo the unique brand identity of Geri Designs.

Hosting the website on a Lightspeed server facilitated blazing fast load times and enhanced performance, ensuring that visitors can navigate through the site seamlessly.

Employing Solid State Drives (SSD) as the storage solution significantly accelerated data access speeds, thereby reducing page load times which is crucial for maintaining user engagement and SEO rankings.

By harnessing these technologies, we ensured that the Houlihan Solicitors’ website offers a seamless, efficient, and secure experience for its users, befitting its professional stature.

Testing and Deployment

  • Conducted rigorous testing for functionality, performance, and responsiveness across various devices and browsers.
  • Deployed the new website with minimal downtime, ensuring a smooth transition.

The image shows the page load time, page speed score, and improvement in both before and after turning on guest mode.

Results

The revamped website not only encapsulates Geri Designs’ brand essence but has also shown a substantial improvement in user engagement and search engine rankings. The modern, clean design coupled with a seamless user interface has elevated the brand’s online presence, garnering positive feedback from both the client and their customers.

Future Prospects

With a rejuvenated digital presence, Geri Designs is well-positioned to captivate a broader audience and foster stronger client relationships. We look forward to supporting them in leveraging the full potential of their online platform as they continue to grow and evolve in the competitive interior design market.

This case study outlines our structured approach to delivering a comprehensive website revamp, ensuring a blend of aesthetic appeal, functionality, and performance optimisation, which are crucial for a successful business website.

About Geri Designs

Geri Designs Shop, located in the heart of Limerick City, is your go-to destination for exceptional interior architecture that truly reflects your personal style. Offering a curated blend of design expertise and innovative architectural solutions, we empower you to transform any space into a unique expression of your own aesthetic. Experience the transformative power of design with Geri Designs and make your dream interiors come to life.

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