In this article, we will examine Website Crawlers, what they are, and what do they do.  More importantly, what will a web crawler do for my business? 

It can sometimes be difficult to understand the workings of SEO. It is crucial to gain as much information as possible in order to optimise websites and reach wider audiences. The web crawler is one tool that can assist you in achieving this goal.

What are Website Crawlers?

Website crawlers or web spiders are “bots” that index and search for content on the internet. They understand the content of a webpage so that they can retrieve it for an inquiry. This algorithm is used by search engines that use their own algorithms. The algorithm tells the web crawler where to find relevant information to answer a search query.

They find URLs, review them and then categorize websites. They find links to other pages on the web and add them to their list to crawl next. Web crawlers can identify the importance of each page and are very smart.

A search engine’s web browser won’t likely crawl all of the internet. It will decide the importance of each page based on factors such as how many pages link to it, page views, brand authority, and other factors. A web crawler will decide which pages to crawl and in what order. They also determine how often to crawl for updates.

When a website crawler examines your site, it determines whether or not your page will appear in search results for a query.  Website crawlers are one of the most important aspects of gathering information about a website.

Why is it Important?

Your website will not be found if it isn’t indexed and therefore can’t be found organically without being crawled at least once.  A search engine must crawl your site to allow it to list the results in it’s search results pages. This allows you to discover and find links across the internet.

Doesn’t affect site performance

Website crawlers work in the background so that they don’t slow down your website when you are using them. It won’t interfere with your site’s day-to-day activities or affect visitors to the site.

Reporting built-in

This will help you save time as most crawlers include built-in analytics or reporting features that allow you to export your reports to excel spreadsheets or any other format.

Utilising automation

Website crawlers have a useful feature: you can set a time frame to have them crawl your website. The crawler will automatically pull a crawl report every time, so you can monitor site performance. A crawling tool can be a great tool to make sure your site is performing as well as it should by regularly auditing it.

Contact Ten10, a Dublin based digital marketing agency, to help you make sense of all this and allow you to focus on the other aspects of your business.

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